Grohe has teamed up with endurance event Tough Mudder for the rest of the year as its official shower partner.
Participants can expect a shower selfie wall on-site as well as an “epic takeover” of the Augustus Gloop obstacle on-course, the company announced.
Ebru Bircan, marketing activation manager at GROHE UK, said: “We will be the first brand in the kitchen and bathroom industry to partner with Tough Mudder. This new and exciting partnership provides us with the perfect platform to strengthen brand awareness amongst an audience of go-getters, high achievers and adrenaline junkies. If there is one audience that will be grateful for a high-quality shower it’s the ‘mudder’ community.”
Grohe will sponsor the Augustus Gloop obstacle at the upcoming London South event on 21 September. This will be followed by the Tough Mudder Urban event in Clapham Common the following month.