ATAG announces £25 million investment in UK domestic boiler range

Andrew Crown, managing director of ATAG Heating Technology UK
Andrew Crown, managing director of ATAG Heating Technology UK
Andrew Crown, managing director of ATAG Heating Technology UK
Andrew Crown, managing director of ATAG Heating Technology UK

ATAG Heating Technology, the award winning boiler manufacturer from the Netherlands, has announced a £25 million investment plan for a new UK domestic division.

Already a supplier in commercial boilers, ATAG Heating Technology has used this know-how to develop a full range of domestic compact boilers.

ATAG domestic products have also been voted ‘Best boilers’ by consumers in Holland for the past six years, based on performance, usability and customer satisfaction.

Engineered without compromise, these top of the range boilers are built using only A-grade metal and brass components and also include energy saving and intelligent control options that are compatible with smartphones and tablets.

ATAG’s new domestic boiler range offers a selection of warranties enabling homeowners to choose the option best suited to their lifestyles. ATAG warranties range from five years cover as standard on ATAG iC, iS and iR boilers and seven years on the iC Economiser range. Warranties on all models can be extended up to ten years. All ATAG domestic boilers will come with a lifetime replacement guarantee on ATAG’s own iCon stainless steel heat exchanger, which is derived from its commercial boilers.

The new UK domestic boiler range will be complemented by ATAG’s solar products, which are also the most efficient in Europe, as well as a range of unvented and vented stainless steel cylinders.

To ensure the highest quality and safety standards ATAG Heating Technology will become the first boiler manufacturer to supply only to legally qualified installers and, on a direct basis.

ATAG’s customers will have a local ATAG technical product manager on hand for personal support and back up to help them to grow and protect their business in today’s competitive climate. All ATAG technical product managers will be technically qualified to give installers on site assistance if required and deal with any day to day issues they face.

ATAG Heating Technology UK’s managing director, Andrew Crown, said: “With our commercial boiler systems now installed in supermarkets, sports stadia, airports and office developments in the UK and around the world, we’re building on our commercial boiler expertise.

“We have a clear vision for the UK domestic boiler marketplace which is to supply installers with highly engineered and super-efficient boilers and associated products at a competitive price, now and for the long-term. Supporting installers directly and on a personal basis will ensure we meet their needs.

“Informed advice and support will be offered on a one- to- one basis via our team of highly qualified, Gas Safe registered, technical product managers, working out in the field to provide installers with the highest standards of product training on their doorstep.

“The ATAG way is to help installers to grow and protect their business through our unique ‘Contract of Service Guarantee’, where installers can be rest assured that ATAG will help them to gain all after sales servicing and maintenance work when they install our boilers.

“As a result of our offering, we believe that UK installers are ready for change and will welcome the opportunity to upgrade to ATAG.”

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