Alpha study reveals Britain’s fuel poverty and energy security worries


A total of 60% of UK billpayers feel troubled by the threat of fuel poverty, according to a study conducted by Alpha surveying 2,000 household billpayers.

One in four respondents cited stress and anxiety or having less funds for those all-important leisure activities as a direct result of rising energy bills. One in ten homeowners are having to choose between keeping their homes warm and putting food on the table.

Energy security is another concern which affects the nation’s peace of mind with 47% worrying about maintaining a reliable energy supply as power cuts and shortages emerge as realistic threats. A total of 24% have experienced power cuts in the last year alone, with 30% of these lasting longer than four hours. This situation emphasises the importance of promoting self-sufficiency in energy provision, a goal shared by many but achieved by only 12% of respondents.

Delving into the barriers associated with embracing low or zero carbon energy solutions, the results were varied with cost of installation, 70%, lack of technological knowledge, 37%, and property suitability, 36%, being the most significant obstacles.

Andrea Carmeli, managing director for Alpha, said: “The ongoing pressures on British billpayers is extremely concerning. But in the midst of these struggles, the vital role of installers and heating engineers is more prevalent than ever in supporting Britain on the home energy front.

“It is here that their expertise becomes invaluable. Our sector has a responsibility to educate, guide and support homeowners in making informed decisions about the best and most reliable solution for their property.”

The study, carried out through OnePoll, also highlights homeowner concerns about the carbon footprint of their properties, indicating a growing desire for environmentally friendly solutions.

However, cost considerations continue to dominate the decision-making process. While energy efficiency is a prime factor for 40%, the cost of purchase, 60%, installation, 56%, and ongoing operation, 51%, override any noble desire to invest in green technologies.

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