All change as Geberit revamps collections

Geberit has extended its offering to installers as it makes significant changes to its product portfolio.

A new Geberit Select Collection will be on display across UK merchant showrooms from October 2020. Twyford Option and Alcona ranges remain available over the trade counter, supported by price promotions and installer incentives such as Geberit and Twyford Spin to Win, Twyford’s Grab & Go and Geberit Made for Each Other, an evolution of the successful Dynamic Duo campaign, the company said.

In addition to these changes, Twyford’s E100 and E200 ranges will be rebranded as Geberit Selnova, part of the new Geberit Select Collection. With 11 ranges, choices also include space-saving concealed cisterns, wall-hung technology, furniture and Geberit AquaClean shower toilets.

The announcement marks the start of a new chapter for Geberit in the UK and will see it focus its eco-basic Twyford offering in the commercial sector. Geberit added it will continue to innovate and invest in the Twyford portfolio through the introduction of new basins and WCs, as well as a new wall-hung offer in the Alcona range.

Mark Larden, managing director of Geberit, said: “Everything is changing at Geberit. Whether you’re new to the Geberit brand or an existing partner, we’re continuing to optimise and evolve our products and services.

“We know that now, more than ever, people want to spend more time in their homes and homeowners want bathrooms that are as comfortable and functional as possible. We are passionate about helping installers create inspirational bathrooms and these changes to our product portfolio will help installers meet their customers’ needs.

“With all of this said, in many ways, nothing is changing. We’ll continue to build our Twyford brand across the commercial sector and remain dedicated to supporting installers with our training provision and will provide the same great service they have come to expect from us, from planning and design to logistics and technical support.”