Heatrae Sadia joined by Phil Vickery

heatraeHeatrae Sadia, manufacturer of electrical heating products, has announced a partnership with Phil Vickery MBE, which will see the former England rugby captain front a campaign to re-launch its commercial drinking water offering.

Running throughout 2015, the deal will see the rugby legend support and endorse the Heatrae Sadia brand, with a particular focus on its boiling and chilled drinking water solution, Aquatap.

The commercial partnership will see Phil feature in marketing campaigns and product videos. Meanwhile, specifiers will have the chance to meet the rugby and cookery personality face-to-face at a series of regional events.

Paul Rivett, managing director of Heatrae Sadia, said:

“Having been capped 73 times for his country and earned the nickname ‘Raging Bull’ on the rugby pitch, Phil embodies all of our brand values, standing for strength, reliability, dependability, high quality and high performance.

“As a keen chef and MasterChef champion, we believe Phil is well-placed to endorse a product that is used for food and drink preparation in commercial and domestic applications.”

Phil said:

“I am really looking forward to working with the team at Heatrae Sadia.

“Having cooked in some of the best – and busiest – kitchens in the country, I understand what a difference a quality piece of equipment can make in a high pressure work environment.”