Sunderland-based Salamander Pumps has appointed Claire Thompson in a newly created role of head of customer experience and marketing.
Claire has worked in Salamander’s marketing team for the past nine years and taken on the role following six months spent leading a detailed customer experience project for the company.
Over the last six months, Claire has led on a customer experience project, launched by the company in 2020, which encouraged increased communication and departmental interaction through ‘T-shaped’ working – an approach which moves away from traditional corporate hierarchy.
Claire and the wider team will roll-out a series of customer-focused projects – utilising new ways of working, new technology and digital interaction, a statement said.
She added: “I am delighted to be offered this exciting new role and I’m really looking forward to the challenge it will bring. It’s a great opportunity to work closely with the wider marketing and customer experience team to ensure that Salamander is offering a consistent, personalised and seamless customer experience.
“The last six months heading up the customer experience project has proven very insightful, and the business has really invested into ensuring we are continuously improving our relationship with our valued customers.”