Grohe has kicked off its Tough Mudder sponsorship campaign after being named the official shower partner of the endurance event.
The first events took place at London South and Clapham Common in September and October, and drew in over 25,000 participants. It also saw GROHE roll out a social media campaign entitled #ShowerofChampions.
“Engagement with our products and team at the event was beyond expectations. Hundreds of Mudders stood under our rainfall showers and experienced Grohe products first hand. Tough Mudder was all about aligning ourselves with individuals who push themselves to achieve what they didn’t know was possible,” said Ebru Bircan, marketing activation manager at Grohe UK.
After the event Tough Mudder runners were invited to rinse off at the Grohe shower photo wall, with the chance of winning new bathroom products.