UK Construction Week announces the launch of its new social media campaign…

Christine Townley
Christine Townley

has announced the launch of a new social media campaign #ConstructionRoleModel designed to celebrate the unsung heroes of UK construction, with help from the Construction Youth Trust.

The campaign allows those in the industry to nominate and reward their peers who work tirelessly to go the extra mile for clients, encourage the next generation of construction professionals or improve their workplace.

To kick start the campaign, UK Construction Week will look to the industry for help in defining what a ‘construction role model’ is. Highlighting examples of individuals who have tackled adversity, combated the skills gap or championed diversity, experts and industry figureheads will deliver a series of blog pieces showcasing people who have made a positive contribution to the industry.

With the concept established, UK Construction Week will open up the nomination process to the broader construction community, inviting followers of its Twitter handle @UK_CW to nominate themselves or others by using #ConstructionRoleModel.

UK Construction Week will then begin the process of selecting the most popular nominees, with the winners announced at this year’s [2016] event. Once chosen the ‘construction role models’ will be given a platform to share their views of the sector. In a series of Q&A sessions and features, nominees will discuss what it takes to thrive in the industry, what inspired them to work in construction and what advice they would give youngsters looking to start a similar career.

Christine Townley, executive director at Construction Youth Trust, said: “It’s a great privilege to be involved in a dynamic and positive campaign that shines a light on those doing brilliant work within the industry. Our day-to-day work focuses on helping young people with a passion for construction get the right skills and training to make an impact in the sector. Therefore we’re delighted that #ConstructionRoleModel will raise awareness among the younger generation on how rewarding a career in the construction industry can be.”

Construction Youth Trust is a charity that helps young people in England and Wales who want to work in the industry by providing access to training, education and employment opportunities. In particular, it concentrates on helping those whose journey to work may be challenging – due to barriers such as, financial circumstances, lack of awareness of opportunities, low self-esteem, gender or ethnicity.

Taking place at the Birmingham NEC from October 18 – 20, 2016, UK Construction Week combines nine shows in one location.

For more information about UK Construction Week and to keep track of the #ConstructionRoleModel campaign, visit: or follow @UK_CW on Twitter.