Mira Mode awarded design industry ‘Oscar’

Mira is showered with ‘Oscar’ success
Mira is showered with ‘Oscar’ success
Mira is showered with ‘Oscar’ success
Mira is showered with ‘Oscar’ success

Mira Showers has had its reputation for innovation and engineering quality further enhanced with the Mira Mode digital shower receiving a prestigious 2017 Red Dot Product Design award.

Established in 1955, the annual Red Dot awards seek to recognise excellence in product design, communication design and design concepts, and they are widely held to be the ‘Oscars’ of the design community.

The competition received over 5,500 entries from 54 countries this year, and a jury of around 40 independent designers, design professors and specialist journalists tested, discussed and assessed each individual product. In July, one product will be awarded an overall ‘Best of the Best’ accolade.

The Mira Mode is a high aesthetic, accessibly-priced digital shower which offers users the added convenience of app control from smartphones; and its Red Dot award brings the total held by Mira now to six.

As the ‘Smart Home’ concept takes hold, insights into consumer attitudes towards technology purchases suggest that digital could rise to up 59% of shower installations in time.