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HPM September 2017

99 T O O L S & E Q U I PME N T Look the business, win the business First impressions don’t just count in the minds of your customers, they can mean the difference between winning new work, and not. John Dabb, sales and marketing director at Hyde, looks at When you are heading some of the ways that plumbers can smarten up their act off to quote for a new job, you are most likely to give priority to being on time and to making sure you’ve got all you need with you, with very little thought given to what you may look like. Chances are that you will be fitting the quote in on your way home from a hectic day on an existing job, and simply want to get it done and dusted and be on your way home. However, for the potential customer this is where first impressions really count and where your appearance can in fact, be a deal breaker. According to recent independent research conducted by Hyde, the tools a tradesperson uses and how professional they look can mean the difference between getting the job or not. Professional image The distributor surveyed 1,000 UK homeowners to find out how they choose tradespeople. One of the key findings concerned how professional an image they gave of themselves at the quotation stage, with over half (56%) of respondents saying this was key to giving a good first impression. We’re not talking shiny shoes and a short back and sides haircut here – although it wouldn’t hurt your chances – but rather how you choose to carry your equipment. If you’re the type of person who looks after their tools and technology, you’re more likely to An iPad organiser offers safe storage and useful slots for any cables and business cards care about doing a quality job, certainly in the eyes of your customers. Turning up to quote for work with just a scrappy notebook, biro behind your ear, and a tape measure that has seen better days really won’t cut it with a lot of customers. So, what are the options and how can plumbers ensure that they always make the right impression? Fortunately, there are a wide range of solutions available that can ensure you always present a professional image. For a minimal investment plumbers can ensure they always look the part, even when they’re rushing to quote at the end of a long day on the job. We live in a technological age, where a laptop or tablet offers a reliable alternative to a notepad. Room measurements can be quickly recorded and saved on file, and quotes forwarded on to the client in a way that the humble notepad simply doesn’t afford. Far more likely that your jottings on a scrap of paper will end up filed on the floor of your van and the quote lost. Admittedly, a laptop or iPad can be a costly piece of kit, so it requires protection to ensure it stays free of scuffs and scratches. This is where a hard-wearing laptop case or an iPad organiser really earns its money, giving a good impression, as well as providing adequate protection, and slots for any cables and business cards. Latest technology Arming yourself with the latest technology will not only let potential customers know that you mean business, it also ensures them – and you – that you provide an accurate quote and carry out a quality job. Before installing a new heating system for example, you’ll need accurate measurements of each room in order to work out optimal radiator outputs. A distance laser measure will instil much more confidence in a customer than whipping out a tape measure, offering rapid measurements with functions including length, area, volume, plus minimum and maximum tracking. Such measures leave a standard tape measure gathering dust at the bottom of a tool bag, thanks to the superior levels of accuracy a laser one provides. Far from a gimmick, this kind of technology and equipment will go a long way to ensuring that when you next quote for a job you don’t just look the business, you win it too. Equip your bag with handy high-tech gadgets, such as a laser measure www.hpmmag.com September 2017 Keep your belongings safe and sound in protective cases enquiry number 169 Items like the ToughBuilt grid notebook can give off a professional look


HPM September 2017
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