042 HPM 1012

HPM October 2012

SPECIALREPORT WWW.HPMMAG.COM Got a story? Ring us on 01732 748041 or e-mail twood@unity-media.com Best practice is essential practice Among heating engineers and installers, best practice will become essential practice – that’s the prediction of Kelvin Stevens, managing director of ADEY Professional Heating Solutions... Simply fitting a filter at the time of a boiler installation is not enough and may be extremely detrimental to the system. Best practice in terms of magnetic filtration should be considered a three-step process: a system flush, the use of high quality chemicals and the installation of an effective filter for ongoing protection. Many installers are already adopting this approach as best practice, but we believe that in future it will become a requirement from some boiler manufacturers, to enable them to offer longer guarantees on their boilers. ADEY’s years of experience in developing magnetic filtration has involved regular installer feedback, extensive systems testing, and independent research forensically examining the most effective methods to remove the magnetic and non-magnetic debris that can be so damaging; it is this cumulative insight that supports its assertion of best practice. It has also informed its own development as a business able to offer complete system protection of the highest performance. Supporting the installer/customer relationship is a further reason for ‘best’ practice to become ‘essential’ practice. Gone are the days of ‘fit and forget’. Who wants their customers to forget about them? Installers need to be remembered by their ADEY’s VibraClean radiator agitator, when used customers for all the right reasons: offering in conjunction with the MagnaCleanse reliable expert advice; making recommendations process, contributes significantly to a that will protect their investment and save them faster, higher quality system flush money; demonstrating fast and effective results; Aindustry. The last decade has seen both must account for much of the remaining sales. no need to tie customers into contracts, butand being on hand for an annual check.ANNUAL SERVICINGTake a leaf out of the ‘big boys’ strategy – there’sThe highest sales are in the most expensiveworrying 10-year low, it also throws light on the‘distress purchases’ of boiler replacement thats the pioneer of magnetic filtration, theteam at ADEY is acutely aware of thepace of change within the heating the availability of, and consumer demand for, boilers, so quality clearly matters despite the annual servicing keeps safety, efficiency and your energy efficient technologies shift dramatically. pressure on household budgets. This suggests name front of mind. As energy prices continue to rise, householders that customers are choosing quality with the This is not about giving the ‘hard sell’. are becoming more interested in opting for reasonable expectation that quality will last Installers should have the confidence to share the appliances and systems that will help to reduce longer and offer better value. knowledge they possess, to help a customer their energy consumption. This is evident It also supports our view that installers have make informed choices about protecting their throughout the heating industry, from the an absolutely vital role to play in advising their investment. growth in renewables systems, to the sales of customers; it’s one of the reasons we believe best Adopting the three steps of best practice A-rated boilers and, of course, the success of the practice is so important and will actually become represents a great opportunity to build client magnetic filtration market. essential practice. relationships and gain repeat work. But this has also coincided with a UK Installers hold the crucial knowledge that most Sound advice and expert knowledge will help economy racked by recession, placing many homeowners don’t possess; their new A-rated win a new customer. Cleaning the filter during businesses within the sector, including installers, boiler will immediately begin to deteriorate if it’s an annual service protects their investment and under enormous pressure. fitted to a system that hasn’t been effectively helps you grow a relationship. And, reliable As reported in HPM recently, boiler sales for flushed and given the protection of chemicals heating and reduced energy bills will keep the the first six months of 2012 hit the lowest point and a quality filter. customer happy and make you top of their list of for a decade. While the depression in the Today’s boilers are the most efficient ever, but trusted professionals to recommend to others. housing market, low level of new builds and fall narrow waterways make them vulnerable to the All good reasons to make best practice into in property transactions accounts for the damaging effects of magnetite sludge. essential practice. 42 OCTOBER 2012 HEATING & PLUMBING MONTHLY enquiry number 129


HPM October 2012
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