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HPM November 2015

WWW.HPMMAG.COM Got a story? Ring us on 01732 748041 or e-mail twood@unity-media.com INSIDEPLUMBCENTER Bathrooms: a huge untapped market HPM talks to category director for plumbing, Richard Redfern, about how Plumb Center’s new Installer Partnership Scheme can provide a massive business opportunity... The people who run successful businesses have one thing in common, they understand the value of great relationships and this is the essential ingredient behind our new Installer Partnership Scheme. Talking to installers it became clear they were crying out for a fully-integrated bathroom business. So we set about devising a bathroom showroom concept, which puts installers at the heart of everything we do. We’ll do the hard work, so they can focus on the installation. By the spring of 2016 we will have opened 50 new bathroom showrooms across the UK. The concept is underpinned by our Installer Partnership Scheme, which offers installers who sign-up exclusive benefits, a clear pricing policy, marketing support and their own single point of contact to meet all their plumbing needs. We’ll display retail prices in our showrooms, but agree trade discount with you, to protect your margins and help grow your business. TOP NAMES, TOTAL FLEXIBILITY Whatever the budget, location or project selecting the right products will be essential, so you’ll be delighted to know we’ve more than 30 bathroom suites from leading suppliers, including Roca, Ideal Standard, Bristan, Coram, Kohler Mira, Grohe, Triton and our own brand, Nabis, to choose from. It might be you’re working in a tiny space and need innovative solutions to get the job done. If so Ideal Standard might have the answer to your prayers. It developed, with UK designer, Robin Levien, Concept Space, which offers solutions designed to transform any space into a superb bathroom. The collection offers a wide selection of compact baths, basins, toilets and bidets, all with flexible brassware positioning, designed to fit into really awkward spaces. It also has a great range of storage solutions, designed to utilise every nook and cranny. Whether you’re working in a tight space, or have a large canvas to work with, you and your customers, can benefit from our free 3D digital design service, to see how the final bathroom will look. By 2050 more than eight million people aged 80 or older will live in this country and, according to Age UK, many will want to stay in their own homes or live with relatives. Clearly there is going to be huge demand for bathroom conversions, and we’re working with our suppliers to make sure we can meet that demand. Making a bathroom more accessible can make a big difference to someone who is struggling, so installers who can demonstrate knowledge and experience will really boost their professional standing. Some people might think “accessible bathrooms” mean specialist designs that leave little to the imagination and equipment that would not look out of place in a hospital. But today’s installer has numerous options to ensure this isn’t the case. One of the easiest ways to maximise accessibility is to create a wet room. This option is becoming increasingly popular among all age groups and, importantly, for those with reduced mobility as they are able to get in and out of the shower very easily. Another possibility is a wall hung toilet, which enables the seat to be positioned at a comfortable height of 46cm from the floor. And as skin becomes thinner with age and the risk of scalding increases it is worthwhile installing a thermostatic shower mixer. This ensures that the temperature remains constant for the duration of the shower regardless of any fluctuations in water supply. Depending on the needs of the customer, several things also need to be taken into consideration when it comes to choosing the right products – for example, would lever taps be a better option for those with weaker hands? Wall hung slab basins can also be positioned at a height to suit the needs and requirements of the users, which is particularly important for wheelchair users. One thing all customers will have in common is a desire to cut their energy bills and reducing water consumption is one way of achieving that goal. An eye-watering 450 litres of water a day are consumed by the average family of four in the UK. Luckily our suppliers have invested heavily developing water efficient products that will drive down bills. In the UK we flush enough water down our loos to fill 300,000 Olympic-sized swimming pools, some 30% of all water used in our homes and businesses. Yet low-flush and dual-flush toilets use up to six litres less water per flush, that’s a huge water saving over the course of a year. Today’s lever-operated basin mixer taps come with click technology, with means people lift until they feel a slight resistance. This can reduce water usage by a half. In areas where pressure is high a tap can deliver a wasteful flow. Most modern brassware is fitted with flow restrictors, which limit the flow to six litres per minute at a pressure of 3 bar. For years we’ve been told showering, rather than bathing, will cut our water use and save us money, so it might surprise people to learn the single biggest water guzzler in our homes is our shower. Showers account for two billion litres of water per day. On average we spend seven and a half minutes in the shower, yet shaving just one minute a day off that time would save UK households £215 million a year on energy bills. Installing water efficient showerheads, which produce water flows that feel far higher than they actually are, will improve the situation even further. And even if your customers want to install baths, there are lots of low capacity baths, which use a fraction of the water consumed by a standard bath. FOUR STEPS TO SUCCESS We believe our four-step Installer Partnership Scheme, will provide all the support you need to break into this lucrative market. Step one – consider our showrooms a natural extension to your business and invite your customers to pay a visit Step two – when they do visit, our showroom consultants will be on hand to offer advice and talk you, and them, through the options Step three – we design the bathroom and provide you, and your customer, with copies of the 3D plan Step four – with all the products in stock, we arrange the best time for delivery to ensure the installation runs like clockwork. 22 NOVEMBER 2015 HEATING & PLUMBING MONTHLY enquiry number 109 Plumb Center can now design a bathroom and provide installers and their customers with a 3D plan


HPM November 2015
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