“Staggeringly, the problem of hard
water and limescale costs the UK an
estimated £1 billion every year”
a valuable sale for the installer.
BECOME AN EDUCATOR
There are approximately over 13 million
homes in hard water areas in the UK.
Many of these households may not be
aware of effective measures that can be
taken against limescale and its effects.
This presents a perfect opportunity for
an installer to provide professional advice
to ensure that the customer gets the best
permanent limescale protection for their
It could be recommended to customers
while servicing and maintaining their
boilers and hot water systems, when the
damage that limescale causes is easily
raised with them and offering future
household and appliance protection.
Most scale prevention systems are
now compact and easy to install. More
so than ever, they are available in a
widening range of supplies from 15,
22 and 28mm by manufacturers who
recognise the need to offer more
flexibility for installers to meet the
varying supply needs of their customers.
In addition to the opportunity to sell a
useful and an appliance life lengthening
product to your customers, it also provides
the chance to schedule regular visits
to homeowners to check and replace
cartridges, as well as servicing the boiler.
Finally, with the knowledge that
their customers’ homes are protected
permanently from limescale, installers
can look at other service areas and
products to help their customers enjoy a
Which, in a competitive market place
is an invaluable way to build customer
relationships and future business.
ENQUIRY NUMBER 107
Washing machines can become scale free appliances
with the right treatment
The very latest
Permanent whole protection from scale
The water, as a result, becomes both
non-scale forming and also descaling,
offering many benefits to the homeowner
in terms of performance, cost savings and
Ultra-fine crystals, a by-product of
this process, are reduced by the systems
However, in areas of high levels of
water hardness, they may sometimes show
themselves after the water has evaporated.
This harmless white residue can be simply
wiped away before it accumulates as part of
a household’s normal cleaning regime.
WATER SOFTENER ALTERNATIVES
While a water softener is undoubtedly the
best product to gain the full benefits of
soft water and limescale protection, there
is a sector of the market that is looking
for an alternative to a water softener, as
a softener is not always the best fit for an
For too long all the marketplace had to
choose from was a salt based softener and
conditioner, for example, a magnetic or
electrolytic device etc., but the new types
of permanent limescale protection system
now give the installer another option.
Every household in the UK has a form
of stored water, be it tanks in the roof, the
heat exchanger in a combination boiler, or
an unvented/pressurised system.
Certain limescale control devices, such
as electrolytic or magnetic, only offer a
temporary relief to the effects of hard
water, lasting only a few hours before
reverting back to scale forming water.
Monarch’s Scaleout XP, for example,
offers limescale prevention that maintains
permanent whole house protection.
Permanent scale prevention and
removal, a generally better feel to the
water as compared to hard water, is all
some customers are looking for in a lot
These customers should understand
that Scaleout water remains hard, but a
non-scale forming hard water is the next
best thing to a water softener.
HELP LOWER THE CUSTOMER’S
The average ‘hard water home’ can spend
between £200 and £240 a year to overcome
the effects of hard water.
The harder the water, the more cleaning
agents and laundry detergents are
required. Appliances’ life expectancy is
The life expectancy of a boiler’s heat
exchanger, for example, is reduced by up
to 80% with a hard water supply.
Additionally, unnecessary scale related
costs for the repair and maintenance of
appliances can be prevented. Remember,
with a scaled boiler, you have to heat the
scale before you can heat the water.
Just 2mm of scale will increase your hot
water bills by 12%. If that figure is 3mm, it
rises to nearly 25%.
A Scaleout XP system immediately
targets a customer’s existing scale,
returning their boiler and appliances to
maximum efficiency and lower running
costs. The result is a happy customer and
www.hpmmag.com | JUNE 2018 | Heating & Plumbing Monthly 39