68 HPM 1216

HPM-12-DEC-2016

68 SHOWERS Nicola Hadcroft, trade marketing manager for Twyford, looks at the options available for the UK’s favoured way to get clean and the market forces behind our enduring shower love affair Most UK homes now have a shower, as many as 88% according to the latest AMA research. Far from reaching saturation point, however, the shower is a household essential that is only set to increase in popularity. This trend is driven by our desire to squeeze in more bathrooms in our homes, a buoyant refurbishment market, new build properties – often featuring tiny bathrooms – and multi-generational living. Many more of us now house grannies, grandpas and university graduates under one roof, meaning quick, convenient and easy-access washing is a must. Here’s Twyford’s guide to the top showering trends: Wet, wet, wet The wet room continues to be an enduring trend, ideal for the smallest of en-suites and usable by the elderly and those with mobility issues, particularly if sited on a ground floor. A true wet room can be a costly challenge, with tanking required to ensure the space is properly water tight. The wet room look can be achieved in any bathroom, however, providing open-plan, spa-like styling that is still accessible by all. Minimal enclosures, sleek frames, reduced fixings and low level, slim profile trays will create this feel to provide a fluid space that works for all the family. When it comes to the shower tray, acrylic-capped stone resin in white is a popular choice. Robust and high performing, this material gives the feeling of solid quality while being warm and tactile underfoot. All enclosed As mentioned, showers are a great choice in a small bathroom, with corner options maximising enclosure space with minimal impact on the square footage. Our Hydra8 curved quadrant shower enclosure features extra projection in the frontal curve to provide a spacious showering area, without encroaching too much on the rest of the room. Eco-credentials Water and energy saving are often high on consumers’ agendas as we strive to cut fuel bills and save the environment – the conscientious installer should be pushing these features wherever they can. Where customers don’t want to lose power, aeration is a clever trick that maintains the sensation of water volume, while actually reducing water wastage. When it comes to energy, thermostatic mixers ensure unnecessary fluctuations in temperature are prevented, while also maintaining safety by preventing scalding – ideal for the very young and elderly. Cool touch technology further enhances safety, stopping the mixer bar from getting too hot. Showers are the future While a nice long soak will always be part of our washing psyche, in practical terms, a bath is becoming an increasing luxury as we compete for space and time in the modern world. Coupled with homes that have to service a wider variety of people – recent research suggests households containing two or more families will rise from 1.5 million to 2.2 million by 2025 – showers are definitely here to stay, a solution for today that will stand the test of time. Shower power How many steps in ADEY’s Best Practice approach? A: Four B: Five www.hpmmag.com December 2016 enquiry number 150 The Hydra8 quadrant shower enclosure makes the most of floor space in the compact bathroom For your chance to win this prize, simply answer A or B in response to this question and fill in the form at the back of the magazine: ADEY is offering its market-leading filter, MagnaClean Professional2, MagnaCleanse, its fast-dose MC+ RAPIDE chemicals and a water test kit. To provide ongoing system protection, ADEY encourages installers to follow its award-winning best practice approach to heating system maintenance. This five-step process is proven to rid the system of the black sludge and magnetite which clog it up, by cleansing pipework and radiators, adding protective chemicals to system water and installing an effective magnetic filter to remove it from circulation. Festive Giveaway 11 prize Answer A 151 REMEMBER: enter all 12 competitions, and you could win the grand prize - the lot! Prize 11 ADEY Best Practice bundle Answer B 152


HPM-12-DEC-2016
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