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SPECIALREPORT WWW.HPMMAG.COM Got a story? Ring us on 01732 748041 or e-mail twood@unity-media.com Pioneering workwear leads the way David Clark, MD of Hultafors Group UK, which owns Snickers Workwear, explains where it all began for for the company more than four decades ago and brings things us up to the modern day by revealing the very latest innovations from four of the group’s brands... In 1975, an electrician called Matti Viio lost his cool because his workclothes simply weren’t good enough. So he went home and designed his own. Thus, Snickers Workwear was born – the brand that has come to revolutionise the meaning of modern workwear. Ever since, Snickers Workwear has been pioneering the development of advanced working clothes for professional craftsmen and women who have to be able to rely on their gear on site. Now we’re celebrating 40 years of innovation as probably the leading brand in the European workwear industry with sales in 26 countries. Back in the 1970’s, Snickers started with a passion to make life better for professional craftsmen by providing proper workwear designed to meet their needs for advanced functionality, protection and comfort. Accordingly, Snickers Workwear was the first to introduce features such as holster pockets on trousers, kneepad pockets and a Toolvest. That spirit of innovation is still at the very heart of everything we do. Our patented KneeGuard system for superior knee protection is but one example, award-winning tool carrying designs is another. CUTTING EDGE TECHNOLOGY But more than anything, it’s the way we design Snickers garments. Our cutting-edge 3D technology that delivers working clothes that is really shaped around your body. Wearers can see and feel it straight away these are garments that work with you, not against you. The 40th anniversary celebration merited something special. That’s why we launched the Next Generation Work Clothes in 2015 and are now following that up with more brand and product launches in 2016. The Snickers Next Generation WorkTrousers have been brought to market after more than three years of development, ten designers, 50 test pilots and the equivalent of 400 weeks of real-world testing. These are garments that are based on a completely new design approach that utilises the very best in fabrics for comfort, looks and durability that really makes them fit your body properly to provide amazing freedom of movement and working comfort. The process we’ve been engaged in over the last few years really does embody the spirit of innovation that Matti Viio showed back in the 1970’s. It’s been a part of everything we’ve done over the last 40 years and will no doubt drive what we do in the next 40. New ranges from Solid Gear, Toe Guard and Dunderdon will be popular Snickers’ Next Generation Workwear is a working clothes system that has become synonymous with the very best in design, quality, functionality and value for money. The RuffWork and Flexi Work ranges that were launched in 2015 have already seen great success throughout Europe. They are new contemporary designs packed with innovative features that focus on fit, comfort and freedom of movement using hardwearing fabrics for long lasting protection. The new LiteWork garments are just what the name suggests – working clothes that have all the features and functionality of the AllRound garments, but without the heavier weight fabrics. Featuring a range of WorkTrousers, Shorts and Jackets, these are lite, quick-drying garments that are ideal for cool working comfort. They have an advanced, modern design and are made from the revolutionary ‘37.5 fabric’ that delivers outstanding comfort and ventilation for the warmer summer months. With a premium product portfolio that already includes tools and workwear in the form of the Hultafors and Snickers brands, the Hultafors Group is now launching a range of safety shoes for the UK market to complement these market leaders. Now owned by the Hultafors Group, the Solid Gear and Toe Guard brands are the fastest growing in Scandinavia where demands for safety, quality and value keep their shoes and boots one step ahead of the competition. With 23 different safety shoes available across the two brands, the footwear is available in trainer, shoe and boot styles – all with in-built hi-tech designs that combine top quality materials, ultimate comfort and maximum safety. Delivering this product family to the UK market is a natural step for us to become the 38 APRIL 2016 HEATING & PLUMBING MONTHLY leading company in the UK for workwear, tools and safety footwear. The Solid Gear and Toe Guard product ranges extend our offer of premium brands that are the natural first choice among discerning professional craftsmen and women. Both are now available through Snickers Workwear in the UK. With a product range that satisfied almost every conceivable need and budget the working clothes that Snickers have brought to the UK over the last 40 years are perfectly complimented by the new Dunderdon range of urban fashion workwear. These garments have already made their mark in the USA with rappers and their road crews taking to the ‘urban, street-cred looks’ that are the hallmark of this latest addition to the Hultafors portfolio of brands for professional craftsmen and women. With a history that’s similar to Snickers, the Dunderdon brand was based on the vision of a carpenter called Per-Ivan Hagberg. He wanted to create working clothes for style-conscious craftsmen. Following the launch of the first product in Gothenburg, Sweden in 1997, Per-Ivan went on to create a full collection of clothing for professional tradesmen. Today, the brand is sold globally and they have now been brought to the UK market for the first time. While some people might ask how well Dunderdon will sit alongside Snickers working clothes, it’s clear from the Dunderdon design and fabrics, that this brand provides a different product choice that targets a niche market that Snickers would not normally reach. They are style-conscious young individuals. enquiry number 128


HPM-04-APR-2016
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