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HPM-04-APR-2016

Got a story? Ring us on 01732 748041 or e-mail twood@unity-media.com SPECIALREPORT A frontrunner in shower enclosures UK showering solutions brand, Coram Showers, is launching two new product ranges. HPM reports... Coram Group UK is not a brand to rest on its laurels and its latest product offering includes two inventive new ranges which serve to confirm their reputation as a frontrunner in the UK shower enclosure industry. The Optima range of high-quality shower enclosures offer a luxurious finish, packed with features across a wide range of designs and sizes. CORE FEATURES Core features of the Optima range include: 6mm toughened safety glass; stay clean glass as standard; chrome and white frames available; and optional plain, satin or modesty glass. New features to the Coram Optima range include: quick release wheels on the bottom of doors for easy cleaning; double wheel runners on both the top and bottom of doors; chrome profile cover caps and polished stainless steel straight bar handles. Coram’s GB range is a professional level range which has also benefitted from some innovative new additions. WWW.HPMMAG.COM A Quadrant shower enclosure from Coram’s GB range Standard features of this range include: a lifetime guarantee (if fitted with a Coram shower tray); next working day delivery; chrome effect frame finishes and quadrant, bi-fold, 20 APRIL 2016 HEATING & PLUMBING MONTHLY corner, pivot, sliding enclosure styles. New features include: semi-frameless design; 4 and 5 mm glass thicknesses; stay clean glass coating as standard; single wheel runner top and bottom; quick release wheels on bottom of doors for easy cleaning and push on magnets and seals added to pivot door. Commenting on the new product launches John Blackburn, Coram Group managing director, explained: “As a brand that never stands still, our R&D team is continually developing and evolving products in order to strengthen our service proposition. “We feel that it is very important to utilise our industry feedback and develop products that match and exceed our customer needs and we are motivated by an enormous sense of pride in our products and ranges. “The latest product launches reinforce our position as a trusted manufacturer offering modern, aspirational products, with consummate attention to detail and we feel it’s very important to communicate this message to our customers. As part of Coram Group UK, all Geesa products and ranges are now available on a specifier-friendly lead-time to order. HPM reports on what progress has been made in the first four months of 2016... enquiry number 119 Coram Group UK is reporting real success since it launched Dutch bathroom accessories brand, Geesa, into the UK at the beginning of the year. Coram's plan for the Dutch brand, the manufacturer of chrome plated, solid brass bathroom accessories, was to link it to its Impey wet room brand. Six ranges by Geesa were selected as an initial offering to the UK's independent retailers - Modern Art, Nexx, Nemox Chrome and Nemox Stainless Steel, Wynk and Tone. The initial plan for the Geesa brand in the UK was to select key retailers of the brand in each city and large town in the UK, with plans to build a network of 60 to 70 retailers in the first quarter of this year. Coram Group UK managing director, John Blackburn, said: “Since the beginning of 2014, Coram Group UK has held the licence to distribute Geesa products throughout the UK. In early 2015, we tested the UK market with Geesa products, and found the result to be overwhelmingly positive. “Both Geesa and Coram Group UK are now primed for a full-scale UK launch and are confident that design-savvy UK consumers will embrace the minimal and contemporary aesthetic of the products, as well as the market-leading functionality.” So have things gone for the Geesa brand during the first four months of 2016? Liam Ryan, group sales director, said: “Geesa is the only company that only sells bathroom accessories and that is a unique selling point for us as we wanted to be shelf specialists. “We are actively in the process of presenting to key retailers who want to take on the Geesa brand in their showroom. It’s a partnership approach and we just want to get that sense of commitment from them.” Liam continued: “We have been selling the Geesa now for a couple of months now. “Each sales team has been targeted with finding end stockists across their territory and so far we have spoken to over 60. The hit rate of positive feedback is over 90% and we have had only five who have turned around and said we are not interested. “We have agreements in place with display boards waiting to be delivered in about a third of those stockists, while the other two thirds are interested but haven’t made decision yet. “I thought we would have had negative feedback saying that bathroom accessories is a saturated market, but once you talk to stockists, show them the quality of the products and what the pricing is like, that really gets them interested “The commitment hasn’t been an issue from those showrooms about giving us the space either. Some have taken down competitor boards and replaced those boards with our products,” said Liam. “It is as if they are saying, Geesa products are not an addition to our stock, but are instead of some of the products that they had on display before. They really are that good.” Chrome toilet roll holders feature in the Geesa range


HPM-04-APR-2016
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