People

Twyford Bathrooms has appointed Mark Winfield as marketing manager for the UK in a move to steer the brand forward.

Mark joined Twyford Bathrooms straight from school in 1976, and was previously head of product management. Mark brings to the role a solid knowledge and experience of the organisation and products, which will help him with his aim of strengthening the Twyford Bathrooms brand and grow it into new customer markets.

Mark has outlined three immediate marketing priorities in his new role to help achieve his overall objective of moving the Twyford Bathrooms brand forward. The product portfolio is undergoing a thorough examination to make sure that it meets the needs of the changing marketplace.

Alongside this process, the portfolio will be extended with a square emphasis on design, to ensure that Twyford Bathrooms always offers the best in new design thinking. To support the product, Mark and his team will work very hard to ensure that the brand values and messaging are coherent and communicated effectively to both external and internal markets.