People

Ideal Standard International has appointed Keith Boad as its new UK managing director. Keith takes up the role at the end of April and will report directly to vice president of western Europe, Roger Cooper.

Keith has extensive commercial experience in developing businesses across different categories and channels from Whitbread (Stella Artois) to ICI (Dulux) where he was retail sales director and latterly general manager for the Dulux decorator centres to his current role as sales director for ScottsMiracle Gro.

Roger Cooper, vice president of western Europe, said: “I am delighted to welcome Keith to head the UK team and to take our business forward, delivering our ambitious plans for the future. Keith’s arrival will enable me to develop the other countries in the west region.”