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Alpha’s new technical sales manager

Chris Westwater

Chris Westwater

Alpha Heating Innovation has added another new member to its team of technical sales managers (TSM) by appointing Chris Westwater to cover the South East of England.

Chris Joined Alpha in March, having spent the last four years as a self-employed installer and, prior to that, as branch manager for the Brighton branch of Plumbase.

With regards to Alpha and its products, Chris commented that he was excited to be joining the team at a time when new products are being prepared to go on sale.

He said: “It feels like I have joined at a really great time as there are many exciting developments in the pipeline. Made from top quality components for a reasonable price, Alpha boilers are brilliant value. The after service is also excellent which is an area other brands struggle with – with Alpha you get the full package.”

As a TSM, Chris will be responsible for promoting the Alpha brand to installers as well as providing support and guidance on Alpha products across the South East.

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